- Personal Data
1.1 Personal data refers to information that identifies or can be linked to you, a natural person. The personal data that we process includes:
a. Identification data, such as name, gender, salutation, date and place of birth, ID type and number, tax identification number, customer segment, nationality, email address, home address, province, city or municipality, district, ZIP code, mobile and telephone number, and specimen signature;
b. Employment data, such as company name or employer, office address, province, city or municipality, district, ZIP code, office telephone number, occupation, job title, position, and years in employment
c. Financial data, such as proofs of billing and other proofs of financial capacity;
d. Transaction data, such as preferred billing address, subscription type (whether prepaid or postpaid), and plan type;
e. Service data, such as details of calls, SMS, and data usage;
f. Network data, such as your network performance experience, diagnostic information, signal strength, dropped calls, data failures, and other network performance issues;
g. Device data,such as the IP address of your mobile device or the computer you use, the IMEI of your mobile device, device brand and model, operating software or system version, and the pages you visit on our websites and apps;
h. Data about what you love and need that you give us through surveys, our contact centers, or through any other channel that you use to contact us;
i. Know our customer data as part of customer due diligence to prevent fraud;
j. Location data if you are using location-based services;
k. Audio-visual data, such as security footage at DITO stores and offices, or recordings of phone or video calls or chats with us where applicable and allowed by law; and
l. Your interactions with us on social media and through our channels, such as Facebook, Twitter, Instagram, other social media platforms, our website, and live chat.
2. Purpose of Collection, Use and Disclosure of Your Personal Data
2.1 Generally, we collect, use, and disclose your Personal Data for the following purposes:
2.1.1 Service provision
We may use personal information to provide services to you including:
a) To provide you with a product or service you have requested, including checking that a payment is not made fraudulently, delivering your purchase or repaired products to you or ensuring that you benefit from any relevant special offer or promotion (and fulfil its obligations under any other agreement it may have with you).
b) To facilitate and process your searches and requests for information when you contact us about Kital and its products and services.
c) To resolve complaints, respond, and handle requests and enquiries.
d) To provide customer care, warranty, returns and other after sales services.
e) To verify your identity when you contact us.
2.1.2 Product and service development
We may use Personal Data for product and service development purposes such as:
a) For staff training and quality assurance purposes, particularly in relation to our customer relations staff at our call, email and other support centres. For example, we may monitor and record your phone calls and customer-facing interaction.
b) To measure our performance, troubleshoot and improve and enhance our products and services and effectiveness, fix errors, or ask for your opinions on Kital products and services and conducting product surveys.
c) To carry out research and development and statistical analysis and marketing research activities to and create and improve new and existing Kital products and services, recommendations, advertisements, and other communications and learn more about customers in general.
We will use your Personal Data to offer you products and services we believe may interest you. These products and services may be offered by us, our related companies, our other business partners, or our service providers. Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.
Scenarios that we may use your Personal Data for marketing purposes include:
a) To provide you with newsletters and other communications by post, email, telephone, text message (SMS), social network, or instant message if you have provided your prior consent or we are otherwise permitted to do so under applicable law. These communications may include, for instance, details about the latest Kital products and services, including upgrades and special offers in which you may be interested.
b) Conduct prize draws, contests and organize any other promotional offers or events.
d) Create anonymous, aggregated statistics about the use of our websites, products, services and loyalty programs, which we may share with third parties and/or make available to the public.
e) Use product reviews, comments or content you have uploaded to our websites or services and made publicly visible to link to, publish or publicise elsewhere including in our own advertisements. Each time you create or reply to a post or thread on a website forum from Kital, in addition to providing this forum service, we may also record the forum name and the time and date of your post or thread with your account details. We do this to better understand the ‘typical users’ of our forums and to select or tailor our marketing communications to reflect your forum activity. We do not use the content of your forum posts or threads for these additional purposes.
2.1.4 Security, fraud prevention and investigation
a) We may use your Personal Data collected from monitoring our websites, online services and emails for security purposes. We may also use your Personal Data to analyze, troubleshoot, investigate, handle, or resolve any security matters or any vulnerability. This information may be passed to the police or to other appropriate authorities.
b) We may use Personal Data to prevent, detect, and investigate commercial crime, dispute or fraud, to investigate any violations of our policies, and to conduct audit, due diligence or to analyze, prevent and manage commercial risks to Kital. For example, we may use your information such as your device ID(s) to ensure that any vouchers or discounts relating to any promotions or campaigns are not being redeemed fraudulently, and to check that a payment is not made fraudulently.
c) We may also use your Personal Data to comply with applicable laws, regulations and court orders and to comply with valid legal information requests from such bodies. We may use your Personal Data to enforce or defend the legal rights of any Kital group company or the terms and conditions of any Kital product or service including obtaining legal advice and dispute resolution.
2.1.5 Other purposes
a) We may use your Personal Data for other purposes which are reasonably related to the above purposes.
b) When you apply for a job position at Kital, we will use your Personal Data for recruitment purposes.
c) We may also have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for those additional purposes as well, unless we have specifically notified you otherwise.
d) We may use your Personal Data for managing the administrative and business operations of Kital and complying with internal policies and procedures.
e) We may use your Personal Data to facilitate business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the related corporations or affiliates of Kital.
f) We may process your Personal Data using an artificial intelligence or automated decision-making tool for the purposes specified herein. We will not do so if the activity is prohibited by local laws.
g) Your Personal Data may also be combined or linked via a unique identifier, such as a cookie, account number, email address and we may also match any of your Personal Data for any of the purposes listed herein. It is for your and/or our convenience (for example, to allow you to more easily register for a new service), to allow us to provide a more seamless customer support whenever you contact us and to provide you with better, personalised services, content, marketing and advertisements.
3. Processing of Children Data
3.1 We consider a child to be anyone under the age of 18. We do not knowingly seek or collect Personal Data from or about children without the consent of a parent or guardian.
3.2 If we become aware that Personal Data that has been submitted to us relates to a child without the consent of a parent or guardian, we will use reasonable efforts to:
a) Delete that Personal Data from its files as soon as possible.
b) Ensure, where deletion is not possible, that this Personal Data is not used further for any purpose, nor disclosed further to any third party.
4. Retention of your Personal Data
5. Disclosing and Transferring of Personal Data
5.1 Subject to the provisions of any applicable law, we may disclose or transfer your Personal Data to the following parties for the purposes listed above:
a) Kital’s related corporations or affiliates and their employees to provide content, products and services to you or Kital.
b) agents, contractors or third party service providers who provide services to Kital.
c) commercial shops and retailers in relation to providing rewards and benefits.
d) any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of Kital’s related corporations or affiliates.
e) our professional advisers such as auditors, financial advisers and lawyers.
f) relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority.
g) any other party to whom you specifically authorise us to disclose your Personal Data.
6. Security measures
6.1 We take appropriate and commercially reasonable technical, physical, and administrative measures to protect your Personal Data from misuse or accidental, unlawful or unauthorised destruction, loss, alteration, disclosure, acquisition or access in accordance with applicable. These processes and systems include:
a) Limiting access to the information and using identity and access management technologies to control access to systems on which information is processed and stored.
b) Putting in place physical, electronic and procedural safeguards in line with industry standards.
c) requiring all employees to complete training about information security.
d) monitoring and regularly reviewing our practise against our own policies and against industry best practice.
7. Cookies, web beacons and embedded scripts
7.2 A “web beacon” (also known as image tag, pixel tag, clear GIF or web bug) is a small piece of code used to collect advertising data, such as counting page views, promotion views or advertising responses. Web beacons or similar technologies may be used for various purposes, including, without limitation, to count visitors to our websites and to monitor how users navigate our websites.
7.3 An “embedded script” is programming code that is designed to collect information about your interactions with our websites, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only while you are connected our websites, and is deactivated or deleted thereafter.
8. Data subject rights
8.1 Under Republic Act 10173, the Data Privacy Act of 2012 and its subsidiary legislation, as a data subject you have the right to:
a) be informed that your Personal Data will be, are being, or were, collected and processed;
b) access your Personal Data;
c) object to your Personal Data being processed;
d) suspend, withdraw or order the blocking, removal or destruction of your Personal Data;
e) claim compensation if you suffer damages due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of Personal Data;
f) rectify any inaccuracy or error in your Personal Data; and
g) obtain and electronically move, copy or transfer your Personal Data in a secure manner, for further use.
9.1 If you have any questions, comments, concerns, or requests to withdraw your consent, make access or corrections to your Personal Data records or exercise any of your rights, you may contact us as follows:
Kital Philippines Corporation
U607 The Taipan Place F. Ortigas Jr. Road, Ortigas Center, Pasig City 1605
By email: [email protected]
We will make our best effort to respond to your queries and/or requests within 48 hours.
9.2 If you withdraw your consent to any or all use of your Personal Data, depending on the nature of your request, we may not be able to continue to provide its products and/or services to you. In addition, there are some circumstances in which we are not required to give you access to your personal information.
If you remain unsatisfied with the way in which we have handled your privacy issue, you may contact the National Privacy Commission.
This privacy statement will be updated from time to time to comply with changes in the law, adopt new technologies, or for some other legitimate reason. If we do make important changes, like how and why we use your personal data, we will let you know through a notice, email, SMS, or a message in our app. We will also make sure to get your updated consent when necessary.
This version became effective on 15 August 2023.